Simon Reynolds writing in The Guardian explains that he started blogging in 2002 and he will never stop blogging, even if if it’s an outdated format. It’s even ok with him if nobody reads his blog:

I’ve resisted the idea of going the Substack or newsletter route. If I were to become conscious of having a subscriber base, I’d start trying to please them. And blogging should be the opposite of work. But if it’s not compelled, blogging is compulsive: an itch I have to scratch. And for every post published, there are five that never get beyond notepad scrawls or fumes in the back of my mind.