Quotations
Blog About Whatever You Want to Share
Ben Werdmuller on what you should write about on your blog:
Whatever you want to share. That’s the long answer and the short answer.
What you shouldn’t worry about is whether what you’re sharing is valuable. If you want to share it, it’s inherently valuable: a reflection of who you are and how you think about the world.
If you want to use it to build a business, then do that. If you want to share more about yourself, then do that. There are no wrong answers.
‘Blog your heart out!’
Robin Rendle explains why he thinks it’s worth blogging:
Ignore the analytics and the retweets though. There will be lonely, barren years of no one looking at your work. There will be blog posts that you adore that no one reads and there’ll be blog posts you spit out in ten minutes that take the internet by storm. How do you get started though? Well, screw the research! A blog post can anything, a half-thought like this one or a grandiose essay with a million footnotes. It can look like anything, too: you can have a simple HTML-only website or you can spend a month on the typography, getting every letter-spaced part of it just right.
There are no rules to blogging except this one: always self-host your website because your URL, your own private domain, is the most valuable thing you can own. Your career will thank you for it later and no-one can take it away. But don’t wait up for success to come, it’s going to be a slog—there will be years before you see any benefit. But slowly, with enough momentum behind it, your blog will show you the world: there will be distant new friends, new enemies, whole continents might open up and welcome themselves to you.
Or maybe they won’t. But you’ll never know unless you write that half-assed thing that’s in your head right now.
Starting Small
Sophia Efthimiatou, head of writer relations at Substack, explains that it’s ok to start writing with a small audience:
You would think known writers with large audiences have it easy here, but the pressure to succeed is felt more among them. The stakes are low if you are not at all known. There is no audience to lose, only one to gain. And gain you will. Perhaps when you start your only subscribers will be your best friend, your lonely neighbor, and your aunt–who can’t even read English. And then, one day, a fourth subscriber will roll in, a total stranger. That person will be there just to read you.
On the Importance of Ukraine in 1991
With roughly 52 million inhabitants at the time, Ukraine was, in population terms, both the second-largest Soviet republic and the size of a major European state; the British and French populations were 57 and 58 million, respectively. 135 Ukraine’s history as an East Slavic and predominantly Orthodox state had long been deeply intertwined with Russia’s. There were millions of ethnic Russians living among, and married to, Ukrainians. If Ukraine decided in its referendum of December 1, 1991 to become fully independent, it would at once commence a painful economic and political divorce from its fellow Slavs and also become a greater nuclear power than either Britain or France. Ukraine’s choices would clearly have such far-reaching effects. From Moscow, [U.S.] Ambassador [Robert S.] Strauss advised Washington that “the most revolutionary event of 1991 for Russia may not be the collapse of Communism, but the loss of something Russians of all political stripes think of as part of their own body politic, and near to the heart at that: Ukraine.”
Sarotte, M. E.. Not One Inch (The Henry L. Stimson Lectures Series) (pp. 126-127). Yale University Press. Kindle Edition (footnotes omitted).